A story of passion and tradition

Our story encompasses three generations of people able to constantly challenge themselves while keeping up with the times and with food trends. It all began with grandpa Tranquillo, who then handed it over to his son Alessandro, who in turn passed it down to Dario Loison.

Born as a small wood-oven bakery, our small-sized company located in the outskirts of Vicenza has become, over the last 80 years, a well-established business whose production is in demand all over the world. It was 1938 when grandfather Tranquillo opened his small bakery in Motta di Costabissara and moved there with his family. In the years that followed, Tranquillo diversified his production, but it wasn’t until his son Alessandro got involved that the range of products expanded to include more than the traditional breads being baked thus far. Spreads, wedding cakes and fresh pastries were added to the list of bakery goods and were personally delivered by Alessandro to local coffee shops and families.
In 1955, Alessandro began specializing in the production and sales of Panettone and Pandoro, yielding about 20 to 30 kilos’ worth of sweet breads a day.