The collaboration between Loison and ITA Airways brings a new concept of onboard hospitality: a 6–7 g butter biscuit made with selected ingredients and packaged to meet Atlas drawer standards. A small sweet moment designed to pair with coffee or tea, combining operational efficiency with Italy’s signature attention to detail.
RomeA sweet moment in the air: Loison’s single-serve biscuits on ITA Airways flights
ITA Airways chose to personalise its onboard biscuit with a dedicated pack developed with Loison, fully aligned with the airline’s visual identity. The result is a refined single-serve butter biscuit, sealed in a protective polypropylene barrier film and packed in 90-piece bags designed for efficient Atlas-drawer storage .
Passengers were so delighted by the gesture that many shared it on social media, turning a simple treat into a moment of positive brand experience. Loison supplies airlines with 14 available flavours, fully customisable packaging and structured planning of procurement and production lead times.
Custom
packaging
for your business
Custom
packaging
for your business
Loison offers your business a range of packaging solutions for welcome kits and courtesy lines. Elegant boxes designed to delight and surprise your guests with a curated selection of Loison biscuits. Customisable with your colours and logo, Loison sleeves and mini-boxes ensure long-lasting quality.
